Has anyone else noticed the new signs on the subway? For the second time in two years, the MTA is conducting a survey of its riders. I don’t remember seeing the signs when they were doing the survey the first time around, but it was apparently some time in 2007, and they wanted to know what suggestions we had for making the subway system better. You can go to to their website and see the results — what they call the “Rider Report Card.”
Now the MTA wants to know exactly how and why we New Yorkers get around the city. When I first saw the advertisement for the survey I was skeptical. I couldn’t help but wonder if they were actually going to take our feedback seriously or if this was just a public relations move to get us all to feel a little more hopeful that better commuting days are ahead. When I got home, I went online to learn more about the survey. As it turns out, the MTA has contracted an outside firm, Nustats, to gather this information for them. Somehow, the fact that they are investing money to do this made me feel a little more confident that the MTA is actually making an attempt at genuine communication with its customers. However, I found two things rather peculiar: The MTA does not actually mention this current survey on their web page; I actually had to google “MTA Survey” to find it. Also, the survey is not being made available to the public via the internet. In order to participate you need to either download a paper form from a PDF file or call a toll free number and take the survey over the phone. I’m curious about those choices. I’m also curious about the $500 prize they are giving out weekly to one survey participant who is to be chosen at random from a drawing. If you’re interested, go to:
As the presidential election approaches I find myself thinking a lot about communication between institutions and individuals and wondering how much weight does the individual voice carry. But also, how important is it that individuals feel their voices are being heard? Will the chance for $500 entice subway riders to actually pick up the phone or download the file and participate in this survey? How sincerely does the MTA actually want us to?
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