The Pew Institute recently released a report on young adults and social media use. Here’s the summary page.Pew Internet and American Life Project
It breaks down the various age groups starting with young teens – 12-17, the college years – 18-29, and the 30 and above – adults. There is some interesting data about which age groups use what and how certain social media falls out of grace with different age groups. It seems that ¾ of young teens have cell phones and 31% get information about health and intimacy online. Young teens and college age young adults are blogging less than adults but sending and receiving text messages more than any other online activity. Texting is the major social communication online for both young teens and young adults. Twitter is big with the adult crowd but not hip with pre-teens or college age youth.
I was especially interested to see that young teens (12-17) create content or remix content more than any other demographic. It makes me think that their sense of creativity and play is still at the heart of their interest in the internet. At least I hope so…



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