
Image from the blog post Watercooler Confidential, "Death by PowerPoint." Click image for original post.
Government malfeasance and bureaucratic incompetence step aside: there’s now a new reason for the US failures in Iraq and Afghanistan, and it’s a product made by Microsoft. According to this widely circulated article in the New York Times, the over-use of PowerPoint, Microsoft’s sleep inducing presentation software, is the new menace threatening the success of the US military adventures in the Middle East. The article cites a growing number of high-ranking military officials who are increasingly critical of the communication platform. The greatest threat to clarity for many of these officials, the paper reports, is not the muddled mess of circles and arrows pictured above, but the emphasis on hierarchical thinking, which, according to several military officers, even those who frequently use PowerPoint, tends to dumb down and generalize the information being conveyed.
“Some problems in the world are not bullet-izable,” said Brig. Gen. H. R. McMaster, adding “It’s dangerous because it can create the illusion of understanding and the illusion of control.”
This complaint is, of course nothing new. Edward Tufte makes the near identical argument in his 2003 essay: “The Cognitive Style of Power Point: Pitching Out Corrupts within.” That essay includes a remarkable discussion of how NASA’s over-reliance on PowerPoint may have inadvertently been responsible for the failure of the Space Shuttle Columbia upon re-entry February1, 2003, claiming that reliance upon bulleted information led to a kind of sales pitch mentality, which obfuscated the real threat posed by the debris impact shortly after launch. “The language, spirit, and presentation tool of the pitch culture had penetrated throughout the NASA organization, even into the most serious technical analysis, the survival of the shuttle,” said Tufte.
Could this very well be what happened in May of that same year, when military and administration officials decided to invade Iraq in search of WMDs? Indeed, the actual decision to invade was obviously a cynical fait accompli, manufactured by The White House and Downing Street, but one can only imagine the great number of PowerPoint pitches that made that decision possible, not to mention the number that followed the invasion which helped to justify the continued presence of US troops in the absence of any chemical or nuclear weapons.
Each semester I teach a workshop on presentation basics to several groups of Business Department students here at Baruch, and, despite the continued uncritical reliance upon PowerPoint, or perhaps because of it, it seems like students are beginning to figure out that the templates Microsoft provides are maybe not the best place to begin their presentations. When I tell students “PowerPoint is for your audience, not for you;” when I try to explain the importance of presenting information visually in a clear and objective form; and when I make the suggestion that maybe they avoid using PowerPoint entirely, I don’t receive nearly as many looks of angry consternation as I used to. Perhaps, just like the generals interviewed for the Times piece, these students have been the victims of one too many redundant, unimaginative, and narrow-minded PowerPoint presentation (often from their instructors) and maybe, just maybe, they’re ready to move beyond the tyranny of the bullet-point.
Either way, there is at least one place where the use of PowerPoint may be expected to lose some of its attraction. I just found out that Edward Tufte has been hired by the Obama Administration as a member of the Recovery Independent Advisory Panel, to help investigate and clearly explain the impact of the $787 Billion economic stimulus package passed last year. If only we could now get him to explain credit default swaps to Congress.











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