A while ago, I made my first trip to Comerica Park, the stadium where my beloved Detroit Tigers play their home games. I say “play their home games” because to me, Tiger Stadium will always be their true home, even if in the future it’s left only partially standing. I grew up about an hour from the corner of Michigan and Trumbull, and my trips to that grimy cathedral were always something special. The place was beautifully disgusting, crusted with the cheers (and spit) of generations of faithful. Above all, it had character so palpable that it didn’t matter if half your view of the field was obstructed.
Tiger Stadium 
photo credit: hassgocubs
I hadn’t been to a game in Detroit since I left Michigan after college. Since then, the Tigers have changed ballparks, lost 119 games in a season (one short of the record), and dramatically turned things around to win a pennant in 2006. They’re hovering a few games under .500 right now, but have enough firepower and pitching to make a run in the second half of the season.
So I was excited to go to Comerica, which I’d heard was a great place to watch a game. It’s a beautiful structure, framing the skyline of old Detroit in a way that obscures the deep economic and political troubles that plague the city.
Comerica Park photo credit: kw111786
As we settled into our seats along the first base line, I was as giddy as I had been as an 8 year-old. I even called the lifelong buddy who I used to go to games with back then, just to let him know where I was.
Watching the game was a different experience from those trips in the past. I still had a blast, enjoying the company of my siblings-in-law, and appreciating the talent on the field (even as the Tigers lost to the Angels). I was struck, though, by the intensity of the messages flying around the ballpark. If I wasn’t paying attention to the action, an advertisement was unavoidably forced upon my gaze. I’m not sure if I felt more like PIerre Bourdieu or Hunter S. Thompson; either way, I felt like I was captive in Vegas.
Every line of sight offered something different. A giant fountain, sponsored by General Motors, dangled two shiny sedans beyond the outfield. Vendors, hawking $7 beers and $5 pretzels, were easy to spot throughout the stadium, marked by fluorescent yellow shirts. Even bases on balls — of which the Tigers issued too many — were sponsored: as the batter trotted down to first base, an ad blared through the speakers and in the slim screens that lined the upper deck inviting ticket holders to “walk down” to a local establishment for a haircut.
The most astonishing structure in the stadium, more striking even than the ferris wheel in the concourse and the giant tiger statues out front, is the gargantuan Comerica Park scoreboard. Roughly ten stories tall, the scoreboard serves over a dozen distinct advertisements, as well as two giant screens that play commercials when not showing player photos and statistics. In the center of all of this chaos is the actual score and game information, which take up no more than a quarter of the scoreboard’s mass.
Comerica Park Scoreboard photo credit: McPhloyd
One of the beautiful things about baseball is the way that one can read the story of a game through a box score. A young fan develops that particular literacy and carries it forward through life, forever able to regard a score line and imagine the events that led to it. At a ballpark, the scoreboard tells you in familiar code where you are, what’s happened to get you there, and how much space is left for your team to rally or survive. A scoreboard centers the fan within the experience of watching a game.
At Comerica, with competing flashing lights grabbing for my vision, separating out the scores from the messages on the board took dizzying effort. At Tiger Stadium, there had mostly been the game and the camaraderie in the stands, and it was a purer experience: fan meets game. Of course there were hawkers and ads and plenty of consumption; but they were nowhere near as loud or as intrusive as they’ve become.
Yes, there are economics behind all of this, and a straight line from the $7 beer and intense advertising to the giant contract that locked Miguel Cabrera up as a Tiger for the next eight years. If I’m bemoaning anything, then, it’s how the experience of going to a ballgame has changed, and the license that the powers that be feel to barrage the senses of a captive audience with an endless series of pitches. I felt assaulted, and so cheaply. I had to seek ways to tune out the barrage and actively create the experience that I wanted when I bought those $40 box seats.
At the 8th Annual Symposium, many of us discussed how we have been forced by new and more intensive modes of communication to “filter” the information that comes our way. This style of engagement with information requires a certain media literacy that, I believe, needs to be cultivated by colleges in order to better equip our students to navigate the messages, both literal and figurative, that bombard them in public spaces– and, increasingly, in private ones too.
The successful development of that literacy impacts matters large, like being an informed citizen, and small(er), like trying to enjoy a ballgame. New technologies, such as digital video recorders and RSS feeds, empower us to shape and filter the information and messages that come at us. At times, these tools feel like weapons in a battle that’s intensifying, and which increasingly threatens the purity of certain experiences. That’s too bad.
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