I remember thinking right after the ‘06 elections, “Man, this is going to be a long presidential campaign.” And indeed it has been. Remember the folksy appeal of Huckabee? The “3AM” advert by the Clintons? Remember Mitt Romney’s headline speech addressing his Mormonism a la (he hoped) JFK on his Catholicism? Remember either exalting or (like me) fainting with fear and incredulity as a little fraud named Giuliani led in the national polls?
One thing that sticks out to me here at the end is that the person ahead in the polls is the person with the most complicated message. Obama has been ridiculed for running merely on fuzzy, easy ideals like “hope” or “change”. (And understandably of course — change and hope have been getting us into real trouble since about 1774.) These though have always been thematic or organizing platforms from which Obama has gone on to articulate a plausibly better set of ideas for the nation. So, “Hope” might be the topic of his essay, so to speak, but the paragraphs themselves explain what kind of hope, hope for what, etc.
Then you have McCain, whose essays instead are strung-together lists of topic sentences, not developed ideas, to wit: Obama is not a real American, supports terrorists, is a socialist, or as I recently read, in a shout out to the 18th or 19th century, is “a leveller”. These are all things McCain can’t possibly actually believe. And of course we are reminded in subtle little ways that he’s black. Also, this whole “Joe the Plumber” thing — this is perhaps the most simplistic message of all (”Look, America, Palin’s just as unqualified as you, plus she shoots stuff!”) — one that Bush had success with but that perhaps has run its course (for now).
Now, I’m as cynical as the next person about the state of the electorate and the state of politics and government in this country. What a #$%^&* mess. But it’s nonetheless refreshing to see that the person who argues the smartest might actually beat the person who slanders the most. I think that would be a first in my lifetime. It was a counterintuitive strategy by Obama, one anchored by real hope, the hope that Americans could be trusted to be, even if only a little, better.













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