It’s been ten years since I worked in book publishing, but I still sometimes miss it, and still follow the industry news a bit via daily emails from Publishers Weekly (PW). Today begins the biggest annual book publishing event, the Frankfurt Book Fair, and the show started with a Tools of Change keynote address by Sara Lloyd of Pan Macmillan that revisited the topic of publishing’s future. PW wrote about the event and how in a blog post a year ago Lloyd had chastised her audience for focusing too much on this worry about the future and not on what was happening right now. In the Frankfurt address this week, she talked about the extent to which that future is now and how much has changed in the past year. For example, the Kindle edition of Dan Brown’s latest bestseller, The Lost Symbol, outsold the print version on the book’s release date. That is not to say that she thinks devices will lead the way for digital publishing, as one of her predictions was that it will be platform-led.
I myself read Kindle editions on my iPhone (if only I could afford a Kindle DX!), but I also like those on the eReader platform I had first used on my old Palm Pilot. That one works not only on my iPhone but also on any computer, and allows me to customize the view on my Mac or PC in a way that makes the book very readable. I like being able to read the book either at my desk on my computer or on the move on my iPhone. But the Kindle app has a lot more books (and a more up-to-date selection), so I am plowing through novels on the subway in the Kindle format, too. Both platforms, Kindle and eReader, have a problem that Lloyd didn’t mention: in the rush to get books out, they’re missing some really basic copyediting steps. I’ve bought several books that had major typos and formatting errors, from blocks of text out of place or repeated, to text being spread across the page like an e.e. cummings poem. An author friend notified me that his backlist was now available on Kindle, so I happily bought some of them. I was embarrassed to tell him that they were full of typos, so I hashed it out with Amazon instead.
The Frankfurt speech ended with the following admonition against complacency in the industry (in any industry?):
Lloyd closed with the following quote from Seth Godin, which stands as both cautionary and a call-to-action: “Things you can learn from the music business (as it falls apart): The first rule is so important, it’s rule 0: 0. The new thing is never as good as the old thing, at least right now. Soon, the new thing will be better than the old thing will be. But if you wait until then, it’s going to be too late. Feel free to wax nostalgic about the old thing, but don’t fool yourself into believing it’s going to be here forever. It won’t.”
from PW




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