What might frivolous, flashy samba, danced and sung in most outrageous costumes, have to do with (our students’ business policy) presentations?
Appearances notwithstanding, carnival in Rio is serious, highly lucrative business that generates millions of dollars of revenue based on ticket sales, TV broadcast, and advertising, which heats up the tourism industry in Rio- this year the city of Rio de Janeiro attracted one million people for the carnival week. So the real question I am asking is how could we get our students (not just in BPL) to approach and carry out their research and presentation as professionally as Carnival in Rio is? Please bear with me and read further before you think I’ve gone nuts.
Maybe some of you took notice a couple of weeks ago of the event of the year in Brazil – Carnival, especially in Rio de Janeiro. Being personally connected to Brazil, I get to watch some of it yearly. Every year I also learn a bit more about the history of this tradition, its contradictions, as well as rules of the “samba schools” competition. Most foreigners are not fully aware of the fact that the Carnival in Rio we get to see in the media is a fierce competition among community-based organizations called Samba schools with very strict rules and rigorous evaluation criteria. Samba schools comprise several divisions, or leagues, where the champion of the second division moves up to the first division and the last place in the competition moves down one division (this year two schools were severely damaged by fire only one month before the carnival so those get to stay in the division for another year, therefore exceptionally, next year there will be 14 school competing).
National TV broadcasts the two-day (actually, night) competition of the first division in which twelve Samba Schools compete, six on Sunday and six on Monday during the 3-day holiday. Samba schools prepare the whole year for an 80-minute presentation in a specially built stadium that Brazilians call the “sambadrome” – a parade of 3-4,000 participants distributed through distinct floats, including a percussion ensemble of about 250-300 members. This event attracts a mix of professionals and volunteers, usually people from community, but also a large number of people from other neighborhoods (including many middle class and affluent cariocas—how people from Rio are called), as well as tourists from other Brazilian states and from abroad.
What is the competition about?
Each samba school chooses a theme for the year, which must be developed during their presentation (parade) for which a samba song must be written and performed by the entire school (a team of professional singers, many of whom develop commercially successful careers as samba singers in the local industry). Every participating school has exactly 80 minutes for their presentation and must exit the gates of the stadium at the 80th minute or they lose 0.1 point for each minute they are delayed. Schools are rarely late and the fact that one of them was 10 minutes late this year amounted to a scandal–the last time a school was significantly late was in 1992, which is almost shocking to me given that Brazilian culture is lax about time and people are frequently late for appointment. There are 10 criteria independently evaluated by judges- each criterion is judged by 4 judges who watch the schools presentations in isolated boxes with no discussions among them. The judges are chosen by a committee composed of city officials and members of the independent league of the schools of samba, the latter representing all the schools. The lowest score is dropped to avoid big discrepancies and prevent against bias. As the competition grew fiercer in the last 3 decades, it is usually a difference in decimal points that decides the championship.
The primary aspect of the competition is the theme the school chooses, its concept and development. In other words, each samba school tells a story on the street (the sambadrome is a street in the center of Rio that was converted into a permanent stadium that comprises several buildings where public schools function during the school year). Some of the most important criteria for evaluation are evolution (the flow of the parade and theme development), samba (lyrics, music, dance, and audience response to it), harmony (how the whole hangs together, including how the song connects with theme presentation and the enthusiasm of participants), and costumes. In sum, it seems that coherence, cohesiveness is key to success in this type of presentation, how all the elements seamlessly connect with one another. The theme must be conceptualized and developed through dance, each float’s costume (members of a float wear the same costume, including hand and headgear, which represents one element of the story), and incredibly elaborate movable platforms (huge cars) that look like Broadway sets. This year some of the themes were Rio in films in, the mystery of life, agriculture in human history, hair and its role in culture, mystery in film (which included reference to Hollywood films), and Nelson Cavaquinho, one of the most popular samba songwriters and founder of one samba school. My personal favorite explored Darwin and evolution. Here’s a look:
This year championship went to Beija-flor (literally, “hummingbird”) whose theme was a tribute to the life and four-decades career of Roberto Carlos, the romantic Latin American singer who has sold millions of records.
Importantly, every school composes a new samba (lyrics and music are evaluated) which is presented by “Bateria” the most important part of the proceedings that includes band with percussion instruments, many of which originally developed in Rio by the first “sambistas” former slaves or their descendants and poor immigrants that lived in the slums of Rio in the 1920s and 30s—this was the time when samba was established as an original urban popular musical genre distinct from other musical manifestations that share Afro-Brazilian roots.
Obviously, the champion does usually well in all the criteria. However, what usually defines the championship is an aspect that although it is not officially evaluated, it influences all other criteria: the reaction and participation of the audience, or how well the school communicates with the audience.
Watching the carnival from NYC I was constantly reminded that it is nothing like being there for real. But what I was able to observe and understand even from the indirect and somewhat distorted and incomplete experience of watching the Carnival made me think of our students’ presentations and I asked what makes a good school samba presentation? What seems to work is a well conceptualized, organized, and balanced story, with a strong message that is relevant to the audience. Endless practice, good preparation and commitment to the team are a must. All the hard work seems to translate into seemingly effortless and spontaneous performance.
And, finally, they absolutely have fun with it.
So posing the initial question what does Brazilian Carnival have to do with (our students’) presentations? It only makes me conclude that, well, maybe we wish the presentations were a bit more like Carnival in Rio.




















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