Archive for the 'Search Engines' Category

Google Burn-out as Occupational Hazard

While imbibing Lorna Hutson’s introduction to Ben Jonson’s collected plays, I was intrigued by this passage about the thematic and stylistic differences between Shakespeare and Jonson:

“In fact, Jonson has a complex sense of human psychology, but his interest as a dramatist lies more in the psychology of habitual behavior than behavior in the transitional moments of life crisis for which Shakespeare’s plays are often metaphors. He is also interested in the way that human desires, anxieties and creative energies are affected by the material conditions of their communication.”

Jonson’s interest in these material conditions birthed some good stuff, like Epicoene, a play in which the character “Morose” develops a nervous reaction to the noise and congestion of London; he double-lines his walls, insulates his windows, seeks a silent wife, and even plans a silent wedding. While reading Morose’s comic antics, I was reminded of a recent posting on the blog Burnt Out Adjunct, who writes about the ‘Research = Google’ phenomenon that’s pitting frustrated professors against usually-clueless students in universities across the country. (World?) Maybe it’s all in a name, but suddenly, the familiar plight of poor Burnt Out seemed to strangely echo the desperate shutting-out attempts of Morose.

“Contemporary students come to college with a different set of expectations than they did even ten years ago,” Burnt Out notes. “These students are not agog at the level and breadth of information available to them. Rather, they expect to be able to, within a few key strokes, to gain access to whatever information they seek.” Cut to cranky professors trying to hold their research high ground, sputtering “but…but…” while the well-meaning libraries scramble to catalog information in new and easier and more searchable ways that do everything but deliver e-journals to students with a side of fries and a coke.

Perhaps for many of us though—especially those of us still in the slow drip of a doctoral program—both sides of the battlefield make sense. Sure, we grew up with Atari and eventually graduated to SuperNintendo, but many of us went to school before there was a computer in every classroom, and attended undergrad right around the time that card catalogs were transforming into still-lifes in the hallowed halls of our libraries. We know what Burnt Out knows—that “the Net does not cast the skein that one might assume.” And so while I’ve plenty of times found myself “just checking” the exact date of which Dumas was which on Wikipedia, I’m still made uncomfortable by a student relying on it as one of their sources for a speech or paper. (And it’s very easy to somehow dump on Wikipedia first; wisegeek.com and answers.com seem to be just as popular these days, and there are of course plenty others.) If only it were as simple as the use of pure plagiarism sites like dreamessays.com, but those kinds of offenses are the most easily detected and argued against.

Earning his moniker, Burnt Out ends his posting on a negative note: “So, committees will form, grants will be given and studies will recommend that individual professors seek to imbue a research skill-set into their objectives. And without a standard (either a collective standard (MLA) or an organizational approach (ie Google)), the Natives and the Profs will continue to lament just how odd, lazy, out-of-touch, etc. the other is.” I’m not ready to feel quite so despairing—perhaps because I think that imbuing a research skill-set can go a long way, depending on its implementation— but also because I’m somewhat wary that a collective standard issued by MLA will really connect to the heart of the problem (especially given the reality of the student population found at so many large universities, which seems to prohibit a one-size-fits-all approach from the get-go). And also because I wonder what the point of frowning in the face of the coming tide will really accomplish.

It raises an interesting question, to be sure: what part of the problem is just plain ol’ insistence on things being as we were taught? And how can we embrace the challenge of defending why an article on Walt Disney from the Journal of Popular Culture is preferred (and required) over one from Wikipedia? How do we rise to the task of communicating these reasons to our students in innovative and effective ways, rather than just putting a big “X” through wisegeek.com in their Bibliography? After all, as much as Morose tries escaping the noise, he’s the one who ends up looking like an absurd old man and unsympathetic spoiler—easily polarizing characterizations that risk getting in the way of communication most of all.

Googlewhacked!

We here at cac.ophony recently received this curious email from across the pond:

Dear Bernard L. Schwartz Communication Institute

I am writing to you from Kent, England. It’s the county just below London.
I wanted to inform you that your blog (http://cac.ophony.org/) is infact a Googlewhack!

In case you do not know about Googlewhacks, basically it is a game people play with the search engine google. In an attempt to find just one solitary result, they enter two completely random and unrelated words that appear on dictionary.com. My two words were “Jot Semipublicly.”

Following a link to your larger website I stumbled upon this contact.

I thought it appropriate to tell you that you were infact a googlewhack, because if I didn’t, I’d be googlewhacking behind your back.

Hope to hear from you!

Adam

Wow. How cool. A googlewhack here at cac.ophony! What an interesting distinction. There is but one place on the entire world wide web where the words “jot” and “semipublicly” appear on the same page and it is here! Who would have thought? Thanks for letting us know, Adam of Kent!

The official Bernard L. Schwartz Communication Institute Googlwhack Award goes to our own Kate Moss who authored this googlewhackalicious post.

UPDATE: Here’s Adam’s response to my email letting him know about this post:

Wow.

That was simply my primary response when I saw this page that had been published. I do not recall the last time I was so stereotypically english when reading that there was an official Googlewhack award, exclaiming loudly “Bloody ‘ell!”

This has absolutley made my day, even my month after all these nearby floods and terrible weather. Thank you very much for taking such time and effort.

Thanks Again

Adam