Tuning into the current stream of our collective reflection upon last Friday’s symposium, here I put in my two cents. Like my fellow attendees, I found Jeff Jarvis’s Google speech extremely exciting and thought-provoking, which made him the perfect fit for the morning session. It is, however, Peter Elbow’s talk about the usefulness of occasional ignoring of the audience that resonates more deeply in my mind. I am currently reading his book, Writing with Power, and it allows me to think again about how the relationships between author/speaker and audience should change according to two different forms of communication, verbal and written. To reiterate the point he made, writing is more solitary and process-oriented than speaking is, so audience-forgetfulness can be a good strategy for early stages of writing. Elbow’s empiricist approach also classifies the different types of audiences such as safe or dangerous, caring or discouraging, real or imaginary, and so on. I found his notion of the ghost audience that we carry with us in our head particularly intriguing:
“The audience in our head usually affects us more when we write than when we speak. When we speak, the real audience is right there dominating our attention and drowning out other audiences. When we write, however, all audiences are in the head, even the real audience. In the dark of the brain a real audience is easily trampled by an insistent past audience” (187).
Elbow’s advice is that, in order to exorcize the demon of the dangerous internal audience that inhibits our words or thoughts, we need to actively “change” our audience and capitalize on the support of a loving audience that we once had or that we can imagine. I think that this suggestion could prove useful in improving our teaching methods, too.
Finally, attending the Institute’s symposium reminded me of C. P. Snow’s 1959 argument on the division of two cultures, the sciences and the humanities. I assume that in this case it is the division between business and academia whose cultures we try to bring together, as partly shown by Jarvis and Elbow. I see how these seemingly disparate fields can hit it off and have productive conversations in the right setting like this year’s symposium.



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