Among the many things were interested in, here at cac.ophony, are the roles of context, genre and different types of media in shaping communication. (The medium is the message, after all.) Given this, and iIn anticipation of the soon to be televised presidential debates, we give you a provocative tidbit to chew on. Here, via if:book, is a remarkable interview with Marshall McLuhan from the Today show in 1976, in which the famed theorist of media analyzes the televised presidential debates of that year and argues that the tried and true genre of the presidential debate is “completely the wrong form for the medium of television.” Bob Stein of if:book notes that
it’s hard to imagine an interview like this on the Today show of 2008. It goes on for ten uninterrupted minutes; there are no cut-aways to video footage or text crawls at the bottom of the screen; and most significantly McLuhan speaks his mind, critical of the mechanisms of political discourse to an extent unimaginable in today’s sanitized mass media landscape.
[youtube]httpv://www.youtube.com/watch?v=ZF8jej3j5vA[/youtube]
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